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Plausible Insights OÜ · Tallinn, EE · Founded 2018
Tallinn-based, privacy-first analytics. A 1KB script replaces Google Analytics without setting a cookie — no consent banner required under GDPR. EU-only servers; open-source and self-hostable. Profitable since 2020. If you've spent an afternoon arguing whether your analytics setup qualifies as a third-country transfer, Plausible removes the question.
| Plausible Insights | Celonis | Simple Analytics | ChapsVision | |
|---|---|---|---|---|
| AI Act risk | EU AI ACT — Minimal riskself-declared | EU AI ACT — Not yet classifiedself-declared | EU AI ACT — Minimal riskself-declared | EU AI ACT — High riskself-declared |
| Data residency | EU only✓ verified | Unspecifiedself-declared | EU only✓ verified | EU only✓ verified |
| EUR pricing | No | No | Yesself-declared | Yesself-declared |
| ISO 27001 | — | — | — | — |
| Free tier | Yes | — | Yes | — |
| Plausible Insights | Google Analytics 4 | Mixpanel | |
|---|---|---|---|
| Incorporated | EE | United States | United States |
| Data residency | EU only✓ verified | US-primary (EU option available) | US-primary, EU region available |
| AI Act posture | EU AI ACT — Minimal riskself-declared | Not classified | Not classified |
| EUR pricing | No | Free / USD | USD-primary |
| Schrems-II risk | Minimal — EU only (confirmed) | Data flows to US — risk applies | Data flows to US — risk applies |
EU-origin data from Prudos listings. US tool characteristics reflect publicly available information and are indicative.